Alaav is a well-researched anti-smoking campaign that was created with the intent to help curb teenage smoking habits, inspired by the filmmaker’s own experiences, and her love for her nieces and nephews who were on the cusp of their teenage years.
The short film weaves dark humour into the story, with monstrous little cigarettes roving around inside the human body menacingly. Each cigarette has its own unique personality, targeting different parts of the human body the same way smoking tobacco does, slowly roasting it from within creating a human bonfire.